Consent Mode V2 Setup Service That Keeps Google Measuring
Your banner asks the question. Consent mode decides what Google is allowed to measure.
Consent mode V2 setup service from BlazeByte for sites running Google Ads or GA4, so each visitor's choice reaches every Google tag on every page.
Get a Free Tracking Audit →Free. No obligation. Response in 24 to 48 hours.
The banner records the choice. Consent mode passes it to every Google tag, on every page.
Prefer to talk first? Book a Growth Call →
Already know what you need? View Pricing & Packages ↓
Free. Written findings within 24 to 48 hours.
Most people book the free 30 minute call afterward.
Consent Set Up Wrong Hides Conversions Without an Error.
BlazeByte sets up Google consent mode V2 for sites running Google Ads or GA4 with visitors in the EEA. Consent mode V2 passes each visitor's cookie choice to Google tags, so they collect only what was allowed. Version 2 adds two advertising signals, ad_user_data and ad_personalization, which Google requires for EEA visitors. Without these signals, Google Ads loses measurement, remarketing and ad personalization for those visitors. BlazeByte verifies the setup by testing accept, decline and change of mind on two pages in Tag Assistant.
Want the full explanation first? Read our guide: what consent mode V2 is, and advanced vs basic.
The visitor's choice reaches every tag, on every page
The choice is lost after the first page
We found exactly this in a client audit: the consent state reset to denied on every page after the first, so GA4 ecommerce tags were blocked even for visitors who had accepted. Nothing errored. The numbers were simply lower.
Tracking looks great, thank you Haider! Really thorough build.
We check your banner, consent states and tags, then show you the gap. No cost.
Consent Mode V2, Set Up and Proven to Work
You are buying consent states that hold on every page. You are not buying a banner.
We Test What Consent Does Today. Then We Make It Hold.
We never install consent mode blind. Every setup starts by recording what your consent states actually do.
We load your site with the banner untouched, accept, decline and move between pages, and record every consent state and every tag that fires.
What this step includes
- Consent states read in Tag Assistant on several pages
- Tags that fire before or without consent
- A written list of what holds, what resets and what is missing
We explain what each version sends when a visitor declines, so your legal team can decide which one is acceptable in your markets.
What this step includes
- A plain comparison of basic and advanced for your site
- Region defaults to match your legal advice
- No legal advice from us: the decision is yours
We add the default command before any tag sends data, connect the banner update, and set consent checks on every tag in your container.
What this step includes
- Default states for all four signals, by region if needed
- Banner update wired through gtag.js or Google Tag Manager
- Consent settings on Google and third-party tags
We test accept, decline and change of mind across pages, send a test Conversion, and check the status in Google Ads.
What this step includes
- Two-page consent test, accept and decline sessions
- Test Conversion confirmed in GA4 and Google Ads
- Written handover and re-test steps
Consent Mode V2 Setup Pricing
No discovery call needed to see a number.
Consent Mode V2 Setup
One domain. Delivered in 3 to 5 business days.
- Consent check before we start: what fires before a visitor chooses
- Consent platform installed and configured: Cookiebot, CookieYes, Complianz, Consentmo on Shopify, or the one you already use
- Banner in one language with region rules
- Advanced or Basic mode, with our recommendation and the reason
- All four signals set as defaults before any tag, then updated on each choice
- GA4 and Google Ads tags consent-aware. Meta Pixel and other marketing tags blocked until consent
- Tested in granted, denied and partial states with Tag Assistant and network logs
- Written handover with screenshots of each state
- 30 days of support
Consent Mode V2 and Tag Compliance
One domain. Delivered in 5 to 8 business days.
Everything in Starter, plus:
- Full tag inventory: every tag mapped to a consent category and verified blocked until consent
- Cookie inventory and declaration for your privacy policy
- Every ad platform you run: Google Ads, Meta, Microsoft UET consent mode, LinkedIn and TikTok
- Banner in up to 3 languages
- Google Ads enhanced conversions checked against ad_user_data
- A data check 14 days after launch: consent rate and modeled data status in GA4, in a short written report
- 60 days of support
Multi-Region Consent Architecture
Multiple domains or markets. Delivered in 10 to 15 business days.
Everything in Growth, plus:
- Multiple domains and subdomains, with consent carried across them
- Region rules for every market you sell in, including US state opt-out signals and Global Privacy Control
- IAB TCF 2.2 where your vendors require it
- Consent passed to your server-side GTM container, where one exists
- A 30-day data check with a written report
- 90 days of support
Adding Consent Mode V2 to a tracking package? From $299 with Google Ads Conversion Tracking, Conversion Tracking, Meta Pixel and CAPI, or GA4 and GTM Starter. GA4 and GTM Growth and Scale already include it.
Not included: your consent platform's subscription, legal advice, or writing your privacy policy.
Built for Sites That Rely on Google Measurement. Here Is Who Specifically.
We will tell you if you do not need this yet. Consent mode earns its place in specific situations.
- You get visitors from the European Economic Area and use Google Ads or GA4.
- You run remarketing or ad personalization in Google Ads.
- You have a cookie banner but no consent mode, or nobody has tested it.
- Your conversions dropped after a banner or consent change.
- You do not use Google Analytics or Google Ads tags.
- Your legal team has not decided what consent your markets need.
We set up consent mode V2 with Google-certified consent platforms and custom banners, through gtag.js or Google Tag Manager, as an add-on to a tracking package or on its own.
Find Out What Your Consent Setup Is Blocking, Before It Costs You Another Month of Data.
Share your website. We check your banner, your consent states on more than one page, and which tags fire, then show you exactly where measurement is lost and why.
Prefer to talk first? Book a growth call →
Questions About Consent Mode V2 Setup
Do you set up consent mode V2 with my existing cookie banner?
Yes. We connect consent mode to the banner you already use, whether it is a Google-certified consent platform or a custom banner. We set the default states, wire the update when a visitor chooses, and test that the choice holds on every page, using the default states Google documents. If you have no banner yet, the Starter setup installs and configures a consent platform such as Cookiebot, CookieYes or Complianz.
Do you work with Google Tag Manager or gtag.js?
Both. We set the defaults and updates through Google Tag Manager or directly in gtag.js, whichever your site uses. In Tag Manager, Google tags keep their built-in consent checks and every other tag gets consent settings of its own.
Will you set up basic or advanced consent mode?
We recommend a version with the reason, and set up the one your legal team approves. Basic blocks Google tags until a visitor chooses; advanced loads them with consent denied and sends cookieless pings. We explain what each one sends on your site so the decision is informed, and our guide covers advanced vs basic in full.
How do you test that consent mode V2 is working?
We test it on two pages, not one. We read the consent states in Tag Assistant before and after accepting, decline in a fresh session, and send a test Conversion to confirm it reaches GA4 and Google Ads. We also check the consent status Google Ads reports for the account.
Will consent mode reduce the conversions I see?
Visitors who decline are not observed, whichever version you use. Modeling can estimate some of those conversions, but nothing recovers them as observed data. We compare your platform conversions with your own orders or leads, so you know how much of a gap is consent and how much is a tracking fault.
What if my consent state resets between pages?
We find where the state is lost, fix it, and re-test the whole journey to checkout. In one client audit the consent state reset to denied on every page after the first, blocking GA4 ecommerce tags even for visitors who had accepted. A reset fails silently: nothing errors, and the numbers are simply lower.
Can you add consent mode to a tracking package I already have?
Yes. Consent mode V2 is an add-on from $299 to Google Ads Conversion Tracking, Conversion Tracking, Meta Pixel and CAPI, or GA4 and GTM Starter. GA4 and GTM Growth and Scale already include it. Adding it during a build means consent is tested together with every tag.
Do you give legal advice on consent?
No. We implement the consent rules your legal team decides, and we explain what each setting sends so they can decide. Which consent you need depends on your markets and your privacy law. A free tracking audit shows what your current setup does today.
Consent Is One Layer Of Your Measurement Stack.
Consent mode decides what Google may measure. The rest of the stack makes sure what it measures is right.
Analytics and TrackingGA4 and GTM Setup
Consent mode runs through your tags. GA4 and Google Tag Manager are where those tags live, so a clean setup comes first.
Explore GA4 and GTM Setup →
Analytics and TrackingConversion Tracking Services
Make sure every Conversion is captured and credited correctly across Google Ads, GA4 and Meta, not just one platform.
Explore Conversion Tracking →
Analytics and TrackingServer-Side Tracking Setup
Move your measurement layer to a server you control, with the same consent rules applied on the server.
Explore Server-Side Tracking →Guides
All articles →
Analytics & TrackingGuide
What Is Consent Mode V2? Advanced vs Basic, Testing and What It Does to Your Data
Consent mode V2 is Google's way of passing each visitor's cookie choice to Google tags, so the tags adjust what they collect.
7 min read
Analytics & TrackingGuide
How to Set Up Conversion Tracking in GA4 (Key Events), Step by Step
To set up conversion tracking in GA4, send the action as an event and mark that event as a key event.
7 min read
Consent Decides What Google Sees. Make Sure It Decides Correctly.
If your consent states reset or never reach your tags, Google measures less than your visitors allowed. A tested setup keeps every choice on every page.
Free. Written findings within 24 to 48 hours. Most people book the free 30 minute call afterward.
