Purchase Funnel Rebuilt Across 9+ US Ecommerce Stores
US Royal Honey ran multiple US ecommerce stores with broken GA4 tracking. Product views, add-to-cart, and purchases were not flowing cleanly, and Google Ads was optimizing on inaccurate revenue. We rebuilt the full purchase funnel from scratch.
Implementation metrics verified. The 40% ROAS figure is client-reported after the tracking rebuild.
Broken tracking across 9+ stores. Google Ads bidding on bad data.
Multiple US ecommerce stores had broken GA4 ecommerce tracking across the full purchase funnel. Product views, add-to-cart events, and purchases were missing, duplicated, or misfiring across every store.
Google Ads Smart Bidding was receiving inaccurate revenue signals on every campaign. The business had no reliable picture of which stores or campaigns were actually generating return.
Google Ads Smart Bidding was optimizing on inaccurate revenue signals across every store. Every campaign decision, every bid adjustment, every budget allocation was built on a broken foundation. Without accurate purchase data, the business had no real picture of which campaigns were actually working.
Rebuild the full purchase funnel. Restore clean, deduplicated data on every platform.
We rebuilt purchase funnel measurement from the ground up across all 9+ stores: product view, add to cart, begin checkout, and purchase, with accurate revenue values flowing into GA4, Google Ads, and Meta Pixel.
The priority was clean, deduplicated purchase data so the ad platforms would receive real signals and Smart Bidding would finally have accurate revenue to optimize against.
Full funnel tracking, store by store.
BlazeByte rebuilt GA4 ecommerce Tracking across all 9+ stores, from product view through to purchase, with Google Ads Conversion Tracking carrying real transaction values and Meta Pixel deduplication preventing inflated reporting. The list below is the build, store by store.
Accurate data. Campaigns finally optimizing on real revenue.
All 9+ stores now have verified, clean purchase funnels tracking correctly across GA4, Google Ads, and Meta Pixel. Google Ads Smart Bidding is receiving accurate transaction-level revenue signals for the first time.
Is Google Ads optimizing on numbers you trust?
If your purchase data is broken, Smart Bidding is learning from noise. We rebuild it clean.
The tracking setup across our US Ecommerce stores was thorough and exactly what we needed. Purchase data is now consistent and our Google Ads campaigns are finally optimizing on accurate revenue signals.
GA4 ecommerce tracking was completely broken before BlazeByte. Every product view, add to cart, and purchase is now flowing cleanly into both GA4 and Google Ads.
If you run ecommerce and your Google Ads is bidding on revenue you have not verified, you are scaling a guess. We rebuild the funnel so the platform optimizes on real numbers.
Get the Same for Your Business →More Proof.
Two BlazeByte case studies sit closest to this one: a Swedish ecommerce account where GA4 revenue over-reporting of 39% against actual store sales was eliminated, and a 15+ brand portfolio managed in Austria. Both are linked below, alongside the full case study index.
See what your own numbers actually say.
Book a 30 minute call and we will look at your account together. No cost, no obligation.
