BlazeByte Blog
Guides on GA4, Conversion Tracking, Server-Side Tracking, Google Ads and CRO from the team that sets them up for clients in 88+ countries.
Latest
Analytics & TrackingGuide
How to Set Up Conversion Tracking in GA4 (Key Events), Step by Step
To set up conversion tracking in GA4, send the action as an event and mark that event as a key event.
7 min read
Analytics & TrackingData
What We Found in Four Tracking Audits: GA4, Google Ads and Meta
Our four tracking audits each found something different.
9 min read
Analytics & TrackingChecklist
GA4 Audit Checklist: 14 Checks From Our Client Audits
A GA4 audit checklist covers four areas.
6 min read
Performance Marketing
Performance MarketingGuide
How to Get Better Quality Leads From Google Ads
To get better leads from Google Ads, make a qualified lead your primary conversion and import which leads closed from your CRM.
7 min read
Performance MarketingTroubleshooting
Why Meta Ads ROAS Doesn’t Match Your Revenue
Meta Ads ROAS and revenue differ because Meta divides only the purchases it attributes to its ads by your spend.
8 min read
Performance MarketingGuide
How Smart Bidding Learns From Your Conversion Data
Smart Bidding conversion data is the set of primary Conversions and values Google Ads bids toward in every auction.
8 min read
Analytics & Tracking
Analytics & TrackingGuide
How to Set Up Conversion Tracking in GA4 (Key Events), Step by Step
To set up conversion tracking in GA4, send the action as an event and mark that event as a key event.
7 min read
Analytics & TrackingData
What We Found in Four Tracking Audits: GA4, Google Ads and Meta
Our four tracking audits each found something different.
9 min read
Analytics & TrackingChecklist
GA4 Audit Checklist: 14 Checks From Our Client Audits
A GA4 audit checklist covers four areas.
6 min read
Landing Pages & CRO
Landing Pages & CROChecklist
Landing Page Audit Checklist: 12 Checks Before You Change a Page
A landing page audit checklist covers three stages.
6 min read
Landing Pages & CROData
What Is a Good Conversion Rate for Google Ads? Benchmarks, and Why Yours Might Be Wrong
A good Google Ads conversion rate is above your industry's benchmark and profitable at your cost per click.
7 min read
Landing Pages & CROTroubleshooting
Landing Page Experience Below Average: What Google Measures and How to Fix It
Landing page experience below average means Google rates your page as less relevant and useful than other advertisers' pages for that keyword.
9 min read
All articles
Analytics & TrackingGuide
How to Set Up Conversion Tracking in GA4 (Key Events), Step by Step
To set up conversion tracking in GA4, send the action as an event and mark that event as a key event.
7 min read
Analytics & TrackingData
What We Found in Four Tracking Audits: GA4, Google Ads and Meta
Our four tracking audits each found something different.
9 min read
Analytics & TrackingChecklist
GA4 Audit Checklist: 14 Checks From Our Client Audits
A GA4 audit checklist covers four areas.
6 min read
Analytics & TrackingGuide
What Is Consent Mode V2? Advanced vs Basic, Testing and What It Does to Your Data
Consent mode V2 is Google's way of passing each visitor's cookie choice to Google tags, so the tags adjust what they collect.
7 min read
Analytics & TrackingGuide
LinkedIn Conversion Tracking: How to Set It Up With the Insight Tag and CAPI
LinkedIn conversion tracking connects actions on your website or in your CRM to the LinkedIn ads that caused them.
6 min read
Analytics & TrackingGuide
How to Set Up GA4 Ecommerce Tracking on WooCommerce: Extension or GTM
To set up GA4 ecommerce tracking on WooCommerce, use one of two methods.
8 min read
Landing Pages & CROChecklist
Landing Page Audit Checklist: 12 Checks Before You Change a Page
A landing page audit checklist covers three stages.
6 min read
Analytics & TrackingComparison
Best Server-Side Tracking Tool: Stape, TAGGRS, Addingwell or Native?
The best server side tracking tool depends on what you send.
6 min read
Analytics & TrackingGuide
How to Set Up Server-Side Tracking for GA4, Step by Step
To set up server side tracking, create a server container in Google Tag Manager.
9 min read
