PPC (pay-per-click) describes the billing model: you pay each time someone clicks your ad. Performance marketing is broader: every campaign decision is tied to measurable business outcomes: leads, purchases, revenue, not just traffic or impressions. At BlazeByte, every engagement starts with verified tracking so you always know what your spend is actually producing.

A performance marketing agency builds and manages your paid media campaigns, handling strategy, setup, ongoing optimisation, and reporting. The difference between agencies is what they do before the campaigns launch. We audit or build your tracking infrastructure first, so every campaign decision is based on accurate data from day one.

Google Ads captures people already searching for what you offer: high intent, lower funnel. Meta Ads reaches people who aren't searching but match your target audience profile, discovery-driven. LinkedIn Ads targets by job title, company, and seniority, essential for B2B where you need to reach specific decision-makers. Most serious campaigns use at least two of the three.

For most lead generation businesses, Google Ads drives faster qualified leads because search intent is already there. Meta Ads is stronger for ecommerce, brand awareness, and retargeting. For B2B with long sales cycles, LinkedIn Ads often produces the highest-quality pipeline. We assess your business model and recommend the right platform mix before scoping any engagement.

Performance Max is Google's fully automated campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail, and Maps from a single campaign. It works well when you have sufficient conversion data and a well-structured product feed. Without verified tracking, PMax optimises toward the wrong signals, which is why we always verify conversion data before enabling it.

Most well-structured campaigns start generating qualified leads or purchases within the first 2 to 4 weeks. Smart Bidding typically needs 30 to 60 days of clean conversion data to reach peak performance. The timeline depends on search volume in your niche, budget, and whether your landing page converts. We do a landing page audit before launch to remove conversion blockers before spend begins.

Smart Bidding is Google's automated bid strategy: Target CPA, Target ROAS, Maximise Conversions, using machine learning to set bids in real time. It trains on your historical conversion data. When that data is accurate, it finds better customers at lower cost. When it's corrupted by duplicate events or misfiring tags, it optimises toward phantom outcomes confidently and at scale. Accurate tracking is the prerequisite, not an add-on.

Yes. We build PMax campaigns with structured asset groups, audience signals, and product feeds for ecommerce. We transition accounts into PMax only after sufficient conversion volume exists in the account. Premature PMax adoption with insufficient data is one of the most common reasons ROAS collapses when clients try to scale.

Either. We audit what exists first, document what's working, and identify what needs changing. A full rebuild is rarely necessary. In most cases we fix the tracking, restructure the campaign architecture, and optimise what already has performance history, preserving the data while fixing the problems.

Management retainers at BlazeByte start from $750/month for accounts spending up to $3,000/month on ads, up to $3,000+/month for enterprise-level accounts spending $75,000+/month. One-time setup fees cover tracking infrastructure and campaign build. We use fixed retainers tied to deliverables, not a percentage-of-spend model that incentivises you to increase budget before results are proven.

It depends on your ad spend and internal bandwidth. For accounts spending under $2,000/month, in-house management is often adequate. Above that threshold, specialist management typically recovers its cost through reduced CPL, improved ROAS, and avoided mistakes, particularly around tracking and Smart Bidding setup. For accounts spending $5,000+/month, the cost of mismanagement typically exceeds agency fees within the first quarter.

A freelancer offers individual expertise at lower cost but limited capacity and no team backup. An agency offers structured processes, multiple specialists, and accountability. BlazeByte operates as a specialist agency: you work directly with a senior performance specialist, not layered account managers, while maintaining the systems and processes of an agency practice.

Fixed retainer. A percentage-of-spend model directly incentivises the agency to push you toward higher budgets, regardless of whether the results justify it. Our retainers are fixed and tied to deliverables. Your budget decisions should be driven by ROAS and CPL data, not our billing structure.

The three most common causes: your tracking is misfiring so conversions aren't being recorded, meaning Smart Bidding has no signal to optimise toward; your landing page has a conversion rate problem; or your keyword match types are too broad, generating irrelevant clicks. A free audit identifies which of these applies within 48 hours.

ROAS compression at higher spend is normal in competitive auctions. Sudden ROAS collapse usually signals either insufficient conversion data for Smart Bidding to handle higher budgets, audience saturation, or a broken tracking event that's inflating your conversion count at low spend. This is one of the most common issues we fix.

In most cases, one of three things: the tracking was never verified so Smart Bidding trained on corrupted data; the campaign structure was too broad and spent budget on low-intent traffic; or the landing page was never reviewed before significant budget was committed. We audit the account history before recommending any changes and document exactly what went wrong before we start.

If GA4 and Google Ads show significantly different conversion numbers, if your conversions per session seem too high or too low relative to actual business performance, or if purchase revenue in GA4 doesn't match your Shopify or CRM data, your tracking has a problem. Our free audit reviews all of this and delivers a written findings report within 48 hours.

Consistently. Google Ads Smart Bidding and Meta Advantage+ use your conversion data to decide who sees your ads and at what price. When tracking is fixed and signals are accurate, the algorithm finds better customers at lower cost without changing creative or budget. This is why clients consistently see 30 to 50% ROAS improvement after a tracking fix, even before campaign optimisation begins.

Yes. Our core verticals are ecommerce (Shopify and WooCommerce), B2B lead generation, and SaaS. We also work with professional services, healthcare, and real estate in specific markets. Each vertical has a different funnel structure and conversion model, and we build campaigns around the specific goal, not a generic template.

We work with accounts starting from $1,500/month in ad spend. Below that threshold, management fees typically represent too high a proportion of total spend for the ROI to be compelling. If you're below this level, we can scope a tracking setup and campaign build that you self-manage until budgets grow.

No performance marketing agency can guarantee specific ROAS or CPL outcomes. Too many variables outside campaign management affect them. What we do guarantee: tracking verified before launch, documented optimisation every week, complete account ownership with no lock-in, and a written 60-day performance review with a clear improvement plan.