Precision Conversion Tracking for Forms, Leads & Custom Events
Fix broken tracking, capture every Conversion and unlock accurate data across GA4, GTM and your Ad platforms.
Trusted by 2,000+ global brands. BlazeByte, experts in GA4, GTM & Conversion Tracking.
Why Accurate Conversion Tracking Matters for Forms, Leads & Custom Events
Most websites track only a fraction of the actions that matter. Forms go unrecorded. Button clicks vanish. GA4 shows Conversions that Ads platforms never drove. And CRM numbers rarely match what Analytics reports. Therefore, when your tracking breaks, performance decisions break with it.
Here’s what this creates:
- Leads that appear in your CRM but never show in GA4.
- Ad platforms claiming credit they didn’t earn.
- Funnels with blind spots you can’t diagnose or improve.
Consequently, you lose visibility on which channels, pages and messages actually generate revenue.
And without accurate Event data, you can’t optimize your budget, improve your funnels or scale your marketing.
- Every product view, add-to-cart, checkout, and purchase is recorded reliably.
- Reports reveal true ROI of each channel, giving clarity on what drives conversions, letting you scale campaigns confidently.
- You unlock the clarity to optimize conversions and scale Ecommerce campaigns profitably.
🔥 Trusted by 2000+ global brands. BlazeByte, experts in GA4, GTM & Conversion Tracking.
What We Track: Forms, Leads & Custom Events
Your website creates many Conversion signals that GA4 does not track by default. We map and configure every action that matters. This includes form submissions, lead events, button clicks, funnel steps and custom interactions. Our goal is simple. You get clean and reliable Conversion tracking inside GA4 and GTM.
Form Tracking
- Contact forms
- Multi step forms
- Lead forms in HubSpot, Salesforce and Zoho
- WordPress and Webflow form tools
- Hidden fields and UTM capture
- Submission success states
Lead Tracking
- Phone clicks
- Email clicks
- Booking and consultation forms
- Quote request forms
- High intent CTA clicks
Custom Events
- Button clicks
- Scroll activity
- Video engagement
- Element visibility events
- Step completion inside funnels
- Micro interactions that support CRO
GA4 and GTM Event Setup
- Clean GA4 Conversion tracking
- Standardized event naming
- Advanced GTM triggers
- Data layer use when needed
- Server side tagging on request
Pixel and Ads Events
- Google Ads Conversions
- Meta Pixel Events
- LinkedIn Insight Tag
- TikTok Pixel
- UTM tracking and validation
- CRM lead Events
Event Validation and Quality Checks
- GA4 Real-time validation
- Tag Assistant checks
- GTM Preview testing
- Cross platform comparison
- Removal of duplicate Events
Common Conversion Tracking Issues We Fix
Most businesses have no idea how many form submissions, leads or high-intent user actions they’re actually losing.
Forms don’t always fire. Multi-step forms break mid-flow. Button clicks trigger the wrong GA4 Event. Custom Events fire twice, or not at all.
GA4 never matches Google Ads, Meta or your CRM, leaving you with incomplete, inflated or unreliable Conversion data.
As a result, this leads to inflated CPL, broken attribution, and no clarity on which campaigns actually produce real leads.
1. Missing or Untracked Form Submissions
Form submissions are one of the most important conversions, yet they often fail silently. Contact forms, multi-step forms and quote forms often fail to trigger a GA4 Conversion Event.
Therefore, we rebuild your form tracking setup so every submission is captured accurately inside GA4 and your Ad platforms.
2. Duplicate or Broken Custom Events
Custom Event tracking often fires twice, fires the wrong parameters or fails without warning. As a result, this creates false Conversion numbers, breaks attribution, and makes optimization unreliable.
We standardize and validate every custom Event for clean, trustworthy GA4 Conversion tracking.
3. GA4 & Ad Platform Conversion Mismatches
Google Ads, Meta and GA4 rarely match. When Conversion counts differ, CPL, ROAS and performance decisions become inaccurate as a result.
Therefore, we align your GA4 Conversion tracking with Google Ads, Meta, LinkedIn and TikTok so every platform reports the same Conversion data.
4. GTM Trigger, Tag & Event Configuration Errors
GTM issues are one of the major sources of lost Conversions. As a result, missing triggers, outdated tags and incorrect sequencing all break GTM Event Tracking and disrupt accurate data flow.
Therefore, we rebuild your Tag Manager Architecture so every Event fires cleanly, consistently and with the correct parameters.
5. CRM & Lead Pipeline Discrepancies
For instance, leads appear in HubSpot, Salesforce or Zoho, but they do not show as Conversions in GA4. In other cases, GA4 can also record Conversions your CRM does not recognise.
Hence, we connect CRM Events with GA4 and your Ad platforms so your entire lead pipeline stays aligned and accurate.
6. Untracked Funnel Steps & User Actions
Many Analytics setups capture pageviews only and miss the Events that reveal user intent and funnel performance.
Important actions such as CTA clicks, scroll depth, video engagement, field interactions and step completions often go untracked.
Therefore, we implement full-funnel Event Tracking so you can see every action that leads to a Conversion.
Supported Platforms for Accurate Conversion Tracking
Your Conversion Tracking must work across every tool that captures Form Submissions, Leads and high-intent user actions. Thus, we integrate GA4 and GTM with your landing pages, CRM systems and form tools so your data stays accurate across your entire stack.
1. CRM Platforms 🧩
HubSpot, Salesforce and Zoho configured with clean CRM Events synced to GA4 and Ads platforms.
2. Form Builders 📝
We unify Shopify and WooCommerce tracking setups so GA4, Google Ads, and Meta report the same conversions — every time.
3. Booking Tools 📅
Conversion Tracking for Calendly, Acuity and other scheduling tools mapped to GA4.
4. Website Platforms 🌐
Event Tracking for Forms and Leads on WordPress, Webflow, Shopify and Wix.
5. Paid Media Platforms 📊
Accurate Conversion syncing with Google Ads, Meta, LinkedIn and TikTok.
6. Custom Funnels & Web Apps ⚙️
Custom Event Tracking for user interactions, steps and micro-conversions across any funnel.
Our Conversion Tracking Setup Process
Accurate Conversion Tracking starts with a clean foundation. And therefore, we rebuild your GA4, GTM and platform Event Tracking so every Form Submission, Lead Event, Button Click and Funnel Interaction is captured correctly. No duplicates, missing Events or inflated Conversions.
Step 1: Tracking Audit and Diagnosis 🔍
We review your GA4, GTM and platform integrations to identify missing Conversions, duplicate Events, broken triggers, Consent Mode issues and CRM mismatches.
Furthermore, you receive a clear plan that shows exactly what needs to be fixed.
Step 2: Clean GA4 and GTM Rebuild ⚙️
We rebuild your GA4 Event structure and GTM setup with clean naming, correct parameters and reliable Conversion Events.
You get a stable technical foundation that captures accurate data across all user interactions.
Step 3: Platform Integration and Conversion Mapping 🔗
Your platforms must report the same truth.
We map Form Events, Lead Events, CRM Events and Ad Platform Conversions so reporting stays aligned across Google Ads, Meta, LinkedIn, TikTok, HubSpot, Salesforce, Zoho, WordPress, Webflow and other key systems.
Step 4: Validation, QA and Cross Platform Testing ✅
We validate every Event and every Conversion using GA4 Debug View, GTM Preview, Tag Assistant and cross platform comparisons.
This confirms that your data is accurate in GA4, in your CRM and in your Ad Platforms.
🔥 Stop Losing Leads to Broken Conversion Tracking
Every day, inaccurate Form Submissions, Lead Events and Button Click tracking cause lost Leads, wasted Ad spend and misleading reports. As a result, your CRM, GA4 and Ads platforms often tell three different stories, leaving you blind to what actually drives Conversions.
With BlazeByte’s Conversion Tracking setup for Forms, Leads and Custom Events, you finally see which channels, pages and funnel steps generate real revenue so you can scale with confidence.
Get Your Free Conversion Tracking Audit Roadmap
We’ll review your GA4 property, GTM container, and Event tracking setup. You’ll receive a step-by-step roadmap that shows exactly what’s broken, what’s missing, how to fix it, and how to scale your Conversions with clean, accurate data
Trusted by 2,000+ businesses in 88+ countries
🔥 Why Brands Trust BlazeByte for Accurate Conversion Tracking
Accurate Conversion Tracking requires more than basic GA4 or GTM setup. BlazeByte brings technical depth, platform expertise and a clear process that removes guesswork. You get reliable Conversions, aligned reporting and a tracking system built to scale with your business.
🧠 GA4 and GTM Expertise
You work with GA4 and GTM specialists who rebuild tracking with clean Event structures and predictable behavior. Every Form, Lead and Button Click is captured accurately.
📐 Standardized Event Architecture
We apply a consistent naming model across GA4, GTM and your Ad platforms. This removes duplicates, fixes irregular Events and keeps reporting aligned.
🔄 Full-Funnel Tracking Coverage
Your setup captures Forms, Lead flows, Bookings, Button Clicks and Custom Events. You see each step users take and which actions drive Conversions.
📊 Accurate Cross-Platform Reporting
We sync your Conversions across GA4, Google Ads, Meta and CRM tools. All platforms show the same numbers so your ROAS and CPL become clear and reliable.
🚀 Proof-Based Implementation
Every Event passes debug, preview and validation checks before going live. You receive a clean, verified setup backed by a structured process.
✔️ Clear Reporting and Documentation
You get simple dashboards, Event maps and documentation that remove confusion. Your team understands exactly how tracking works and how to use your data.
Better tracking leads to better decisions. BlazeByte gives you trustworthy data you can count on.
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What Our Clients Say About BlazeByte’s Tracking Expertise
Conversion Tracking Setup Pricing Plans
Transparent pricing. No hidden fees. Purpose-built for Forms, Leads and Custom Events.
Starter — Form & Lead Tracking Essentials
Best for service and B2B websites that need clean, reliable tracking for a few high-intent Form and CTA Events.
- GA4 Conversion Events for up to 5 key actions
- GTM container cleanup with naming standards
- Google Ads Conversion linking (Primary Lead goal)
- Event QA via Tag Assistant & GA4 DebugView
- Tracking plan (PDF) + Loom walkthrough
- 30-day email support
Turnaround: 2–4 business days
Request a Conversion Tracking QuoteGrowth — Multi-Platform Conversion Tracking & Attribution
Ideal for growing brands running ads across multiple platforms and needing consistent, accurate Conversion data inside GA4, GTM and pixels.
- Everything in Starter, plus:
- Up to 12 Conversion and Custom Events (Forms, buttons & funnel steps)
- Google Ads & Meta Pixel Conversion alignment with GA4
- Optional LinkedIn Insight Tag tracking for B2B lead forms
- Lead source & UTM mapping for channel attribution
- Consent Mode v2 implementation inside GTM
- Looker Studio dashboard for CPL, Leads & channel performance
- GTM container export + versioning
- 1-hour training & handover session
- 60-day ongoing support
Turnaround: 5–8 business days
Get My Conversion Tracking ProposalScale — Advanced Event Architecture, CRM & Server-Side Tracking
For high-spend brands needing server-side Events, CRM integration, multi-domain tracking and complete visibility across the funnel.
- Everything in Growth, plus:
- Server-side GTM & GA4 (Web + Server container)
- Meta Conversion API & Google Ads Enhanced Conversions
- CRM integration (HubSpot, Salesforce or Zoho) with Lead Stage Events (MQL, SQL, Opportunity)
- Multi-domain & subdomain tracking
- Custom dimensions & metrics for lead quality & pipeline stages
- Advanced Looker Studio dashboards (multi-view reporting)
- Full documentation + internal team training
- 90-day support with scheduled QA sessions
Turnaround: 1–3 weeks
Book a Conversion Tracking Discovery CallFAQs
Answer: Conversion Tracking for Forms, Leads and Custom Events ensures that every key user action on your website is recorded accurately inside GA4, GTM, Google Ads, Meta, and your other marketing platforms. This includes form submissions, lead Events, button clicks, funnel steps and micro interactions. With accurate tracking, your reporting becomes reliable and your growth decisions become data backed.
Answer: We track Form Submissions using a combination of GTM triggers, custom listeners and enhanced form detection logic. We configure clean and reliable Form Submit Events that fire only once and sync them with GA4, Google Ads and Meta pixel. This removes duplicates and ensures 100 percent reliable Conversion data.
👉 Our Google Analytics Consultants can review your entire Conversion Tracking setup during a Free Consultation.
Answer: Yes. We track every Lead Event, including phone clicks, email clicks, booking form submissions, quote requests and high intent CTA clicks. Each Event is mapped into GA4, aligned with Google Ads and Meta, and categorized as a conversion so you can optimize campaigns with confidence.
Answer: Absolutely. We implement multi-step form tracking for platforms such as HubSpot, Salesforce, Zoho, Elementor Forms, Gravity Forms, Webflow Forms and Typeform. Each step, submit state and error state can be captured as Custom Events for full-funnel visibility.
Answer: We configure Custom Event Tracking in GTM for button clicks, video engagement, element visibility, scroll depth, funnel progression and micro interactions. These are mapped into GA4 with standardized naming so your reporting remains clean and easy to understand.
Answer: Yes. We unify Google Ads Conversion Tracking, Meta Lead Events, LinkedIn Insight Tag Events, and your GA4 setup. Every platform receives the same Conversion signals so you no longer deal with mismatched numbers or inflated results.
👉 Want to know your exact structure and timeline timeline? Request a Free GA4 Audit.
Answer: Yes. We integrate HubSpot, Salesforce and Zoho so your CRM lead stages can be viewed inside GA4 as Custom Events. This gives you visibility from initial Form Submission to MQL, SQL, and Opportunity, improving attribution accuracy across your entire funnel.
Answer: Most websites have broken GA4 setups, duplicate Events, missing Custom Events, or inconsistent Google Ads and Meta tracking. During our onboarding, we run a complete Conversion Tracking Audit to identify every issue and rebuild your GA4 and GTM setup cleanly from scratch.
Answer: Yes. We set up cross-domain and subdomain tracking for GA4 and configure multi-platform Events in GTM. Whether your Lead forms exist across multiple landing pages, subdomains or funnel tools, we ensure your Conversions are tracked as a single user journey.
👉 Not sure which you need? Request a Free GA4 & GTM Audit to find out.
Whether you use GA4, GTM, HubSpot, Webflow, Shopify, WordPress or a custom setup, our team can audit and fix your entire Conversion Tracking in one call.
Answer: Most Conversion Tracking projects take:
Starter: 2 to 4 business days
Growth: 5 to 8 business days
Scale: 1 to 3 weeks
Timelines depend on the number of Forms, Lead Events, Custom Events, pixels and CRM integrations required.
Fix Broken Conversion Tracking. Unlock Clarity Across Every Form, Lead & Funnel.
Broken Conversion Tracking hurts your business and creates unreliable reporting. Thus, BlazeByte fixes your GA4, GTM, and platform Events so every Form Submission, Lead Event and Button Click is tracked with full accuracy.
Free Audit. No commitment. Insights delivered in 48 hours.
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