BlazeByte Blog
Guides on GA4, Conversion Tracking, Server-Side Tracking, Google Ads and CRO from the team that sets them up for clients in 88+ countries.
All articles
Analytics & TrackingCost Guide
Server-Side Tracking Cost: Hosting, Setup and Maintenance
Server side tracking cost has three parts: hosting from about $20 a month, a one-time setup, and ongoing maintenance.
8 min read
Analytics & TrackingGuide
How to Set Up Enhanced Conversions for Leads: Hashing, Code and What It Recovers
To set up enhanced conversions for leads, turn on form detection in the Google tag and create an offline conversion action.
8 min read
Analytics & TrackingGuide
Offline Conversion Tracking for Google Ads: From CRM to Smart Bidding
Offline conversion tracking in Google Ads imports what happens after a lead, such as a signed contract, back into your account.
8 min read
Performance MarketingGuide
How to Get Better Quality Leads From Google Ads
To get better leads from Google Ads, make a qualified lead your primary conversion and import which leads closed from your CRM.
7 min read
Landing Pages & CROData
What Is a Good Conversion Rate for Google Ads? Benchmarks, and Why Yours Might Be Wrong
A good Google Ads conversion rate is above your industry's benchmark and profitable at your cost per click.
7 min read
Performance MarketingTroubleshooting
Why Meta Ads ROAS Doesn’t Match Your Revenue
Meta Ads ROAS and revenue differ because Meta divides only the purchases it attributes to its ads by your spend.
8 min read
Performance MarketingGuide
How Smart Bidding Learns From Your Conversion Data
Smart Bidding conversion data is the set of primary Conversions and values Google Ads bids toward in every auction.
8 min read
Analytics & TrackingChecklist
Conversion Tracking Audit: The Checklist We Run on Every Account
A conversion tracking audit checklist covers 11 checks, from listing every conversion action to reconciling results against real orders.
10 min read
Performance MarketingCost Guide
LinkedIn Ads Cost: CPC, CPM and the Budget B2B Campaigns Need
LinkedIn Ads cost about $9.39 per click in Metadata's 2025 B2B data, and €5.98 in Dreamdata's 2026 report.
8 min read
