Performance Marketing
Guides on Google Ads, Meta Ads and LinkedIn Ads: what campaigns cost, how bidding works and why results stall. Smart Bidding, Advantage+ and Performance Max are only as good as the Conversion data underneath them, so the same budget can scale a business or scale a problem. These articles explain how agencies price management, what each platform charges, and how to size a budget before you spend it. They also cover the measurement checks that should come before any scaling decision, because a campaign that optimizes on wrong data does so confidently and at scale. They are written from managing Google Ads, Meta Ads and LinkedIn Ads campaigns on verified Tracking, for advertisers in 88+ countries.
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Performance MarketingCost Guide
How Much Does a Google Ads Agency Cost? Fee Tables by Monthly Ad Spend
A Google Ads agency costs about $500 to $5,000 or more per month in management fees, on top of ad spend.
12 min read
Performance MarketingGuide
How Smart Bidding Learns From Your Conversion Data
Smart Bidding conversion data is the set of primary Conversions and values Google Ads bids toward in every auction.
8 min read
Performance MarketingCost Guide
LinkedIn Ads Cost: CPC, CPM and the Budget B2B Campaigns Need
LinkedIn Ads cost about $9.39 per click in Metadata's 2025 B2B data, and €5.98 in Dreamdata's 2026 report.
8 min read
All Performance Marketing articles
Analytics & TrackingData
What We Found in Four Tracking Audits: GA4, Google Ads and Meta
Our four tracking audits each found something different.
9 min read
Analytics & TrackingGuide
LinkedIn Conversion Tracking: How to Set It Up With the Insight Tag and CAPI
LinkedIn conversion tracking connects actions on your website or in your CRM to the LinkedIn ads that caused them.
6 min read
Analytics & TrackingGuide
How to Set Up Enhanced Conversions for Leads: Hashing, Code and What It Recovers
To set up enhanced conversions for leads, turn on form detection in the Google tag and create an offline conversion action.
8 min read
Analytics & TrackingGuide
Offline Conversion Tracking for Google Ads: From CRM to Smart Bidding
Offline conversion tracking in Google Ads imports what happens after a lead, such as a signed contract, back into your account.
8 min read
Performance MarketingGuide
How to Get Better Quality Leads From Google Ads
To get better leads from Google Ads, make a qualified lead your primary conversion and import which leads closed from your CRM.
7 min read
Landing Pages & CROData
What Is a Good Conversion Rate for Google Ads? Benchmarks, and Why Yours Might Be Wrong
A good Google Ads conversion rate is above your industry's benchmark and profitable at your cost per click.
7 min read
Performance MarketingTroubleshooting
Why Meta Ads ROAS Doesn’t Match Your Revenue
Meta Ads ROAS and revenue differ because Meta divides only the purchases it attributes to its ads by your spend.
8 min read
